What is Roast to Order?
When coffee is "roasted to order," it means that the coffee beans are not roasted until you place an order for them. In other words, they remain in their green, unroasted state until you request them. This process is often used to ensure maximum freshness and flavor.
The key advantage of roasting coffee to order is that it allows the beans to be roasted shortly before they are shipped and delivered to you. This results in coffee that is at its peak freshness and flavor, as it hasn't had an extended period of time between roasting and consumption, during which it could lose some of its flavor and aroma. It's a popular choice for those who seek a superior coffee experience and appreciate the unique flavors that come with freshly roasted beans.